Thursday, November 14, 2013

©2013 Copyright. All rights reserved.

      The definition of copyright is the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same. This definition is provided here. A few examples of copyright consists of copying a legitimate dvd and copying a work without crediting the author or quoting it.
       Fair use is the exception to copyright, as long as your use qualifies as fair use. For your purpose to qualify, it must be along the lines of commenting upon, criticizing or creating a parody of a copyrighted work. As previously said, an example for fair use would be to criticize a piece of work, copying it even though it is copyrighted.
       In 2012, New York street artist Shepard Fairey, who created the iconic Obama "hope" posters, was sentenced to two years probation due to tampering with evidence. Fairey claimed to use a photo of Obama with George Clooney for the famous poster, when he actually used a close up of the president. He destroyed both photos to cover his lie and created false documents. Fairey and The Associated Press  settled the law suit in 2011 for $1.6 million.
       Public Domain consists of works that are not available for copyright. After copyrights expire, works enter into the public domain. Creative Commons is a nonprofit organization that allows people to share and use creativity and knowledge through free legal tools. Creative Commons gives people public permission to share and use creative work.

Halloween before image, used with permission, Creative Commons

Monday, November 4, 2013

Color Psychology

          In the color psychology article, the author states that the psychology of color is based upon the idea that colors effect the emotions of people in all aspects of their lives. The things that surround us have the ability to influence our emotions. Marketers and advertisers take advantage of the fact that colors influence emotions and mental/physical states. Colors in advertisements are constantly being used to make people hungry, encourage trust, create positive or negative connotations, and many other feelings and emotions. Not only can certain colors result in different meanings, but also different tones and shades. The article reference can be found here: Color Psychology: The Emotional Effects of Color
          "The Language of Adveritsing" by Peter Sells and Sierra Gonzalez from Stanford University found here, demonstrates the color choices advertisers make in order to make their advertisements more aesthetically pleasing to consumers. This article gives readers a variety of different colors with an explanation of what the color can represent as well as what the personality of one may be based on their favorite color.