Color Psychology

          In the color psychology article, the author states that the psychology of color is based upon the idea that colors effect the emotions of people in all aspects of their lives. The things that surround us have the ability to influence our emotions. Marketers and advertisers take advantage of the fact that colors influence emotions and mental/physical states. Colors in advertisements are constantly being used to make people hungry, encourage trust, create positive or negative connotations, and many other feelings and emotions. Not only can certain colors result in different meanings, but also different tones and shades. The article reference can be found here: Color Psychology: The Emotional Effects of Color
          "The Language of Adveritsing" by Peter Sells and Sierra Gonzalez from Stanford University found here, demonstrates the color choices advertisers make in order to make their advertisements more aesthetically pleasing to consumers. This article gives readers a variety of different colors with an explanation of what the color can represent as well as what the personality of one may be based on their favorite color.